If you happened to be driving along Crabapple Road in Alpharetta, Georgia on October 17 and saw a motley band of ladies bundled up and huddling around a table full of apples and oranges, bananas and Gatorade, that would be us!  Or if you were driving through Ball Ground, Georgia (just Google map that one) and saw another band of ladies all bundled up around another table full of nourishing drinks and goodies, that would be us, too!  Yes, the ladies of Kate Aspen (and one brave Michael) were honored to staff the comfort stations for the 60 and 100 mile routes of the inaugural Tour de Pink Atlanta, benefitting the Metro Atlanta Chapter of the Young Survival Coalition.

Let me tell you, it was cold and windy and the weatherman really did say there might be snowflakes, but we met SO many fabulous riders who braved the elements to ride for a beautiful cause.

According to Atlanta Chapter Executive Director Courtney Bugler, the inaugural ride was an amazing success, with over 300 riders pre-registered (and more expected at race time).  And we were all in awe at the incredible job this group did with the logistics of a ride encompassing five different routes, four Georgia counties, and nine Metro Atlanta cities.  Can you imagine?

So cheers to all the volunteers and the riders and the survivors who came out for this incredible event!  We are so honored and privileged to work with you.

If you know a young women who is battling with the devastating effects of breast cancer, please send them to the YSC website, where they can find education, support, and strength beyond measure. 

Premier Favor Designer KateAspen to Sponsor

Young Survival Coalition’s Tour De Pink Atlanta

Atlanta, GA, September 25, 2009—Kate Aspen, a leading designer and manufacturer of wedding favors and gifts and baby shower favors, has signed on as a sponsor for the Young Survival Coalition’s Tour de Pink Atlanta, as part of  the company’s In Favor of a Cure™ initiative.

The fund-raising bike ride on October 17, will benefit the Atlanta Chapter of Young Survival Coalition (YSC), the foremost international organization dedicated to the critical issues unique to young women suffering the effects of breast cancer. YSC works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for these women.

Some Kate Aspen employees are biking while others will staff the rest stops throughout the northern suburbs of Atlanta, where the company is based. Kate Aspen is also donating favors for event gift bags. Along with participation in this inaugural, local event for the metro Atlanta chapter of YSC, Kate Aspen provides ongoing support for national YSC through its Pink Ribbon Collection—three pink ribbon-inspired favors which include a favor box, a photo frame and an eco-friendly, plantable favor. These meaningful favors launched two years ago as part of their In Favor of a Cure™ initiative.  Kate Aspen donates ten percent of proceeds from the sale of these favors to YSC.

Kate Aspen president and CEO Jennifer Fallon notes, “Kate Aspen is a female-owned, female-focused business with women in 80% of upper management roles and 85% of staff, so women’s issues—especially breast cancer—have a profound, personal effect on our organization. We’re especially proud that our favors can have a positive impact for YSC.”

To further illustrate their commitment to the In Favor of a Cure™ initiative and to YSC during the month of October (Breast Cancer Awareness Month), The Aspen Brands Company, parent company to Kate Aspen, will turn their signature teal logo bow pink, to remind others of the ongoing need to find a cure.

About Kate Aspen

Kate Aspen is a leading designer and manufacturer of favors and gifts for weddings and baby showers.  Kate Aspen distributes wholesale to the trade, and you can find our product at leading retailers nationwide, both online and in brick and mortar stores.  The company attributes its success to its focus on practical, affordably priced, beautifully packaged favors. In 2009, Kate Aspen president and CEO Jennifer Fallon was named an Entrepreneur of the Year by Ernst & Young.

For more information about In Favor of a Cure™, the Pink Ribbon Collection and to find a retailer near you, please visit KateAspen.com. For more information about the Tour de Pink, Young Survival Coalition and its mission, visit their Web site at www.YoungSurvival.org. For photos or an interview with Jennifer Fallon, please contact Donna Laurent at 678.282.0053 ext. 745 or dlaurent@TheAspenBrands.com.

Kate Aspen is honored and privileged to support the vital programs provided by The Young Survival Coalition through our In Favor of a Cure™ initiative.

And we’re tickled pink to participate in YSC’s Tour de Pink Atlanta, October 17, 2009. Join us!

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YSC Greater Metro Atlanta was formed at the end of 2000 by a 22-year old college student facing a breast cancer diagnosis. YSC Atlanta currently serves 11 counties in the Metro Atlanta area. We focus on education and outreach opportunities and provide peer-to-peer support for newly diagnosed young women. We also hold monthly social events for survivors and volunteer nights for anyone interested in getting involved. YSC Atlanta provides educational programs, support and long term survivorship planning for a young woman from the moment she is diagnosed throughout her life.

You might remember a while back I posted some information about YSC  International from Jenna Glazer.  You can click here to see it again if you’d like. 

So even if you aren’t in the Atlanta area to join us for the Tour de Pink Atlanta Bike Ride, but you know of a young woman who is facing breast cancer, do visit the YSC website for a chapter near you.  The support and educational programs are vital, educational and awesome.

To sign up for Tour de Pink Atlanta, click here.

To donate to Tour de Pink Atlanta, click here - even if you can’t be there to enjoy the comraderie and the ride.

Ride.  Support.  Inspire!

Thank you.